FTF-I promotes socially responsible and sustainable consumption through working at different levels. Broadening the market base in country has potential to provide immediate benefits for poor producers, who are looking for a sustainable income source rather than just access to the export markets. Keeping this in mind development of Domestic Fair Trade market is a critical area and this is focus of work.
FTF-I has been able to create the FAIR TRADE INDIA umbrella brand under which the brand shops sell fairly produced products to the end consumers. The brand shops also play an important role to impart knowledge and create awareness about Fair Trade among the Indian consumers.
FTF-I is involved in organising various fairs and exhibitions for its members in collaboration with government organisations- Office of Development Commissioner of Handicrafts, Export Promotion Council for handicrafts (EPCH) and Federation of Indian Exporters Organisation (FIEO).
FTF-I’s policy advocacy influenced government policies to include Fair Trade products and Fair Trade people in their events and programs like exhibitions, haats, fairs etc. FTF-I also facilitates the Indian Handicrafts & Gifts Fair (IHGF) each year for its members in collaboration with DC (H).
FTF-I also facilitates fairs and exhibitions with international organisations and exporters for its members like- Kunming Fair, China held in 2013 and Dortmund Fair held in Netherlands.
FTF-I has jointly organised ‘Craft Bazaar in partnership with the Office of Development Commissioner (Handicrafts), participated in exhibitions organised in Dilli Haat, Pitampura, New Delhi in partnership with the Department of Environment, NCT of Delhi. Also participated in exhibitions organised in Dilli Haat, Aurobindo Marg, New Delhi in partnership with the Department of Environment, NCT of Delhi and 25000 people visited the stall, India International Trade Fair and displayed and sold Fair Trade products under the theme “Restore, Recycle, Reuse” in partnership with the Department of Environment, NCT of Delhi, “Eco-Meet” the annual meet of Eco-Clubs operating in various schools in Delhi with display and sale of products in partnership with the Department of Environment, NCT of Delhi FTF-I was invited into the marketing sub-group of O/o Development Commissioner of Handicrafts, Union Ministry of Textiles, Government of India. FTF-I also facilitates Adivasi Mela nad Fair Trade Fair for its members.