Events & Campaigns
14th WFTO Biennial Conference and World Fair Trade Week
World Fair Trade Week (WFTW), held in conjunction with WFTO Biennial Conference, is a unique occasion for different actors, the private sector, civil society, governments, academicians, Embassies, to exchange best practices and carry out awareness-raising activities around the topic of Fair Trade. World Fair Trade Organization (WFTO) and Fair Trade Forum- India (FTF-I) organized the third WFTW, after those organized in Rio de Janeiro, Brazil and Milan, from 8th-15th November 2017 across the heritage city of New Delhi. The people of Delhi and Fair Trade Family in India gave a warm welcome and celebrated the spirit of Fair Trade. People joined to understand the Fair Trade ecosystem and its contribution to Sustainable Development Goals while experiencing the rich tradition and culture of India in its capital City.
FTF-I recognizes the importance to align with Government Campaigns to promote the work of our members. As more than 30% of our members are working in the Textiles sector, FTF-I launched a social media campaign in line with the IWearHandloom campaign of the Ministry of Textiles. The campaign was launched to showcase our commitment towards handloom and promoting Fair Trade, 111 years after the Swadeshi Movement was formally launched in Kolkata, on the National Handloom Day (07th August, 2016). Pictures were periodically posted on the FTFI’s Facebook page. FTF-I members participated in this campaign with full vigor and supported the
campaign by sharing relevant pictures and messages.
Fair Trade Fortnight
FTF-I organized a social media campaign- “A Fair Festival” (#afairfestival) as a part of the Fair Trade Fortnight from 06th to 21st October 2016, with the objective of enlightening its audience to the principles of Fair Trade and about how Fair Trade is making a difference in the lives of the primary producers. The campaign focused on encouraging people to gift Fair Trade products for Diwali, in order to generate an increase in sales of Fair Trade products during the festival. The campaign was also aimed to educate the consumers about how they can ensure a bright future for the artisans/primary producers simply through their purchases. Messages were developed highlighting each Fair Trade Principle and floated on all FTF-I social media pages, along with pictures of our members.