Industree Crafts Pvt. Ltd. is a for-profit organization that manufactures and sells products under brand name ‘Mother Earth’, while Industree Foundation (IF) is a non-profit organization acting as a channel for capacity building, design development, skill training and infrastructure support from GOI schemes on behalf of producers.
In 1994, The Brand “Industree” was co-founded by Ms Gita Ram and Ms Neelam Chhiber to tap the market of home accessories produced by artisans from rural India. In 2009, envisaging the true potential Future Ventures invested in the company and the brand was rechristened as “Mother Earth”. Mother Earth is a tasteful lifestyle brand for people with an Indian design sense.
Mother Earth is one of the few lifestyle brands that represent Indian designs in a contemporary sense. Mother Earth believes in providing great quality goods while nurturing the environment and building on the strengths of marginalized rural communities to create sustainable livelihoods and overall prosperity. Its mission is to enhance and create secure artisanal livelihood through socially, economically and environmentally sustainable.