Fair Trade Fortnight 2012

Published on 05 February 2013

‘Fair Trade Fortnight 2012’ the nationwide celebration to promote Fair Trade was organised from 20th November to 4th December 2012. The celebrations were supported by the European Commission under the ProSustain project. ‘Fair Trade and Sustainable Consumption’ was the theme of this year of Fair Trade Fortnight. The celebrations were aimed at bringing in visibility for Fair Trade by organising a series of events at producer groups, in villages, small towns and cities with active participation of producers, consumers and students. The fortnight was organised with the support of the European Commission.

pl see it in Youtube, follow the link: http://www.youtube.com/watch?v=jDkGxnpZhTc&feature=youtu.be

Awareness generation programs, campaigns, special sales and rallies were organised to promote Fair Trade during the Fortnight. The FAIR TRADE INDIA shops have organized Fair Trade promotional programs, special displays, small fairs and coffee meets to interact with consumers. Fair Trade campaigns and Fairs were organised in some of leading campuses like Indian Institute of Foreign Trade (IIFT) and Indian Institute of Planning and Management (IIPM) to promote the FAIR TRADE INDIA brand.

At New Delhi, students from informal learning centres run by Fair Trade groups, along with children from regular schools participated in the Fair Trade Fortnight celebrations organised by Fair Trade Forum – India at Akshara Theatre, Baba Kharak Singh Marg on 6th December 2012.  The internationally renowned ‘Ability Unlimited Foundation’, a cultural group of differently able artists presented dances and cultural show marking a grand end to the celebrations.  T-Shirt painting, drawing, ‘recycle-reuse-reinvent’ and Big Bite competitions for students were also organised as part of the celebrations.  

Shri Veer Singh Dingan, Member of Legislative Assembly Delhi, was the Chief Guest. Dr. Manimala, Director, Gandhi Smriti and Darshan Samiti was the Guest of Honour. Ms. Moon Sharma, President, FTF-I and Ms. Padmini Sharma, Executive Director spoke during the occasion. Students, development workers, representatives of consumer groups and representatives of government departments also participated in the concluding ceremony. The winners of ‘RE FASHION’ , the sustainable fashion design contest organised by FTF-I and Pearl Academy of Fashion, for students of Fashion Institutes, were given prizes in the concluding ceremony of the program. 

Tara

World Fair Trade Fortnight Celebrations were organized by Tara producers in the working areas such as Bawana, Tajpur Pahadi, Badarpur and in Pataudi. The main programme was organized at Tajpur Pahadi, on 29th November 2012. On this occasion several awareness meetings were organized for the producers, SHG members and the other community members at large. In Tara Center at Badarpur more than 200 beneficiaries including the artisans, their families especially their children, students from the learning centers and the other community members participated in the event. The participants were made aware about the importance of Fair Trade and sustainable consumption during the event.  

A drawing competition was also organized for the children on the theme, ‘Importance of education and Ill effects of Child Labour’. It was a good opportunity for the children to express their views and learn about the importance of education in their lives.  

A  rally was also organized by the artisan and SHG group members to promote Fair Trade and women empowerment. More than 200 beneficiaries participated in the rally.  The participants enthusiastically shouted slogans on Fair Trade. They also raised the slogans against the violence and injustice in the society. A Street Play was also staged by Dastak Theatre group on the theme of women empowerment. 

Imex

The Fair Trade Fortnight celebration was organized as scheduled and successfully by IMEX on 05 December, 2012 at IM Conference Hall with its local partner producer organizations, artisans, and office bearers totalling 51 participants. The guests found the interactive discussion on Fair Trade principles, benefits, and problems encountered by respective groups interesting and helpful. After the interactive session a short film made by SOIR-IM on some of our IMEX fair trade producers in India and Nepal was shown to generate more awareness and understanding of the Fair Trade.

There was a conscious decision to make all the participants feel equal irrespective of gender or position they hold within the office or the partner groups. There were no special seating arrangements made and people from the highest to the lowest rung posts mixed up. 

To make the event eco-friendly, paper cups and plates were used to serve the snacks. At the end of the event IMEX distributed free of cost canvas carry bags made of natural colours which were purchased at special discounted rates to present to the participants. 

The program ended with people walking out with more knowledge about Fair Trade followed by a tea party and a group photo.

Literacy India

An awareness session on Fair Trade and a producer meeting was organised on 4th December 2012 at Literacy India campus at Palam Vihar, Gurgaon. In the meeting Jayakumar.P.V from FTF-I explained the producers about Fair Trade standards and its significance. 

Mesh

A ‘Winter Sale’ of Fair Trade products and a Fair Trade brand promotion program were organised at MESH FAIR TRADE INDIA shop as part of the Fair Trade Fortnight 2012. A fusion music was organised by two young artists, Mamoon-Ur-Rashid and Andrew Dilliwala on 1st December at the shop.   

Purkal

Fair Trade Fortnight was celebrated at the shop of Purkal Stree Shakti from the 24th to 4th of Dec 2012. Special discounts for smaller products and gifts for purchases above Rs.3000/- we offered to consumers during the fortnight. Special intimation about sale was sent to the patrons and regular consumers regarding the details of the celebration.

More than 60 people visited the shop during this period and the sales were exceeded Rs.75,000. New designs in quilt and baby quilts were in display and the customers were happy to buy them. An essay competition on the topic ‘Recycling and Sustainability’ was organised in the PYDS School.  A debating competition among the various women’s self-help groups was also organised on how Fair Trade and the FAIR TRADE INDIA brand is helping the producers. Prizes were distributed to the winners of the competitions at a function conducted at the School. 

West

Organic Link

Organic Link organised a public meeting in Aurangabad showcasing the products of Mahagreen Producer company and of other members of the Fair trade networks representatives of government and various development organisations were invited to the meeting. 

Moralfibre

MORALFIBRE celebrated Fair Trade Fortnight at Rancharda Centre by organsing a meeting of producers. .  

Sadhna

Sadhna FAIR TRADE INDIA shop organised a special display and sale of Fair Trade Products. A get together of consumers and media was also organised in the shop. Fair Trade posters and banner were also displayed at the famous Fateh Sagar lake, Udaipur. 

Calcutta Rescue

As part of Fair Trade Fortnight, the Calcutta Rescue's Handicraft team along with some of our formal and non formal students visited Raj Bhavan, Kolkata on 23rd November 2012. A presentation of the crafts and folk arts of West Bengal featuring kantha, pottery, terracota, dokra, basketry, sholapith, carving, silver filigree , potachitra, and bamboo artistry was also organised. Santhal dancers and bahurupis were the other attractions. . 

CRC Exports

On 5th December 2012, CRC Exports Pvt Ltd celebrated Fair Trade Fortnight with all its Eastern Zone’s producer partners. The venue of the programme was CRC Exports Pvt Ltd ‘s office at Ballygunje, Kolkata. Ms Sudeshna Mitra Woodhatch, Secretary, Fair Trade Forum - India was the chief guest in the program. Ms Mitali Mookherjee from Calcutta Rescue was also present in the programme. 

Members of 12 producer groups took part in the programme and shared with their ideas, challenges and their needs to make Fair Trade a viable mode of alternative trade in West Bengal .The program began with paying homage to the departed soul of late M.Walia, former Executive Director of CRC.  . 

An opening song was sung by CRCs staff. It was followed by a brief discussion on sustainable consumption, sustainable production, sustainable development and their co-relation with Fair Trade.

Odissi dance recital by Indrani – a young dancer working with CRC was another hightlight of the program. Audience were enthralled by her superb performance which showed a wonderful synthesis of “ Laya”, “Tala” and “Abhinaya’’ . An innovative quiz programme on Fair Trade Standards was choreographed by CRC ‘s young staff members. Through one act scenes all 10 standards of Fair Trade were shown. Producers present in the programme were asked to identify the standard .Enthusiasm among the producers to answer the quiz and win prizes added colour to the programme. The quiz helped to review the Fair Trade knowledge of the artisans. We are happy that our producers are well aware of Fair Trade concepts and its Standards. The celebration was concluded with a lunch. 

SEVA

Seva organised Fair Trade Fortnight celebrations at Manab Jamin project in Bolpur, Birbhum and and Vikas Kerda, north 24 Parganas on 4th December 2012. A display and sale of products as well as information sharing was organised during the celebrations. 

Unnayan

Unnayan opened a stall at Baliyatra, Cuttack with the purpose to to demonstrate and sell handicrafts to celebrate the Fair trade Fortnight this year. Baliyatra is largest trade fairs in Odisha with more than 1500 shops and stalls open for the public for 7 to 10 days. It started from 28th November 2012 at Cuttack.

Last Forest

The Fair Trade Fortnight celebration received “warm response” from customers. The promotional programs were organised at the three ‘Green shops’- at Ooty, Kothagiri and Coonoor. Information about Fair Trade was shared with consumers in the shops through posters and leaflets. Our customers who often look for new arrivals and events in our shops were quite excited to hear about the Fortnight Celebration – normally, it has just been a day’s celebration in May and so to celebrate something over a fortnight was a novel idea and elicited a positive response. The Green Shop staffs were also equally excited in organizing the event. Fair Trade fortnight celebrations at Green Shops were started on 24th November. Leaflets were distributed also in public places in order to create awareness about Fair Trade.

From 24th November to 5th December customers were served Fair Trade and Organic coffee and tea. They were offered delicious filter coffee with honey and jaggery. Surprise gifts were also distributed to consumers. This was offered every day for every fifth customer. A set 5-6 items were kept on the tray and the staff would explain them about the Fair Trade fortnight celebration before asking them to pick up one of the gifts that they like. 

A permanent signboard, which carries information about Fair Trade was displayed in Coonoor and Kotagiri. The LED sign board attracted a lot of people into the shop, especially during evenings. Foreigners were happy to see shops selling Fair Trade products. Permanent boards in collaboration with Forest Department were also put up on the Ghat Road so that we do not miss out tourists.

The Ants Shop

The ANTS Craft Trust celebrated the Fair Trade Fortnight at their ANTS Retail Store and Café in Indiranagar, Bangalore from 20 November until 4 December 2012. The main aim was to highlight the work of the ants involvement with Fair Trade Forum India –FTFI to the public of Bangalore through events, our products and food served at the café.

A special sale and promotion of Fair Trade products was organised at Indiranagar Retail Store. The period was used to specifically market Fair Trade products and heighten the awareness of the Fair Trade movement to the general public in Bangalore. Exiting discounts and offers were incorporated into our marketing and branding strategies. 

Both FTFI and The ANTS store and Café were promoted on our Facebook page throughout the period. Interactive quizzes and story-telling contests were successfully posted with some very interesting and innovative responses from our customers and supporters. (www.facebook.com/theantsstore).  Through Face Book ‘The Ants’ was able to reach out many youths who have commented, liked and promised to support the Fair Trade Movement. The likes on FB and reach up to 1350 people due to this campaign. The best part of the FB is that it gives you the data for one to understand the usage and limitations of peoples liking. 

Banners and posters featuring FTFI were placed in strategically visible areas both inside and outside the store and café.  Awareness on the Fair Trade was a very important factor. Hence the ants organised a Fair trade Quiz competition, which was organized at the store. Mr Neil from the ants conducted it with our customers (store and café) with a very interactive questionnaire. Quiz questionnaire was built around Fair Trade and Fair Trade movement in the country and across the globe. 

 

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