Kala Aparajita joins FAIR TRADE INDIA brand

Published on 02 October 2012

Aparajita Trust and Fair Trade Forum - India cordially invites you to the launching ceremony of FAIR TRADE INDIA retail brand at Kalaaparajita at B 40, Qutab Institutional Area, New Delhi on 5th Oct 2012 at 4.30 P.M. Please find the  invitation attached. For more details about Kalaparajita, please log on to: http://www.kala-aparajita.org.

 

The product range of the shop includes Stationery and Desk Top Accessories, Games, Toys and Books, Furnishing, Ceramics,Pottery, Tribal Art, and Decorative Items, Apparel, Jewellery and Personal Accessories.

The concept of Kala Aparajita emerged from VHAI’s work with artisans in its post disaster programme (Orissa and Gujarat) and the grassroot projects all over India. The beauty and skill of the products produced by these artisans were enthralling. But we realised their constraints in marketing and developing their products due to lack of adequate information, working capital and specialized design inputs, and compounding these factors is the dependence on middlemen who pay meager rates and focus on quantity rather than quality.

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